Denim For You
For my college course, Public Relations Writing, I was tasked with designing a brand meaningful to me. Over the course of the semester I created several PR and communication examples focused on my purpose and tailored to my specific audiences. My brand, Denim For You, is a clothing store that does not use size labels in hopes of inspiring change in women’s fashion, and promoting inclusivity, body positivity and femininity.
Features
Overall, the creation of Denim for You and related PR materials significantly strengthened my skills as an aspirational PR professional. Working across multiple touch points pushed me to think strategically about consistency, audience engagement, and storytelling across different formats. It allowed me to develop one core brand identity and apply it to multiple different platforms. Overall, it built my ability to design integrated communication strategies that connect emotionally with audiences while reinforcing a cohesive brand narrative across every platform.
Blog Post
A blog post sample I created for marketing and PR purposes for my brand. This piece is tailored towards general readers interested in learning more about the brand and the latest news surrounding it. A blog aims to continuously engage the audience through repeated and updated information shared on the page. In this piece, I serve as an educator who aims to share general knowledge about my brand and inform individuals of this information in an attractive and engaging way. The outcome from this blog post would be increasing interest in the brands and upcoming events, and to amplify my overall brand awareness
Brand Story
A story for my brand I wrote to give the meaning of my brand a visual and relatable idea for people to relate to. This piece is for women in all stages of life to understand how they are welcomed into my brand. In this piece, I serve as a storyteller who has observed real life experiences, introducing advocacy and a need for change within women’s fashion, starting with my brand. My purpose is to expose the emotional impact of inconsistency in sizing, and to exhibit my main goal, to shift perspective from “fixing the body to fit clothes” to designing clothing that fits and supports real bodies. The outcome from this brand story would be that readers feel seen and emotionally understood in their own experiences with clothing and body changes and feel drawn to a shopping experience that removes judgment and prioritizes comfort and confidence over size labels
Newsletter
A newsletter for my brand to bring awareness of upcoming events and information related to my brand. My audience continues to include women of all ages, who are seeking to learn more about my brand messaging and if they align with it. In this piece, I serve a role as a consistent and informative voice, updating my audience of current events and consistent details. This newsletters serves as a way for me to maintain an ongoing connection with viewers, share stories, and open conversations in a more casual way. The outcome from this newsletter would be higher engagement with my brand, and for readers to internalize and understand the information that is presented.
Social Media
An Instagram account I created for my brand to creatively and visually express my brand messaging, products, and important information. My audience for this piece was women who are active on social media and often engage with posts and reshares. I took on a role as a visual storyteller, content creator, and voice for my brand. This Instagram profile allows me to visually and emotionally reinforce my brand’s purpose, and to establish a page where people can immediately understand it before further delving into my content. The outcome from this Instagram page would be to gain followers, increase brand awareness through active social media use and sharing, and for the audience to continue to build familiarity and trust with my brand that will later make them comfortable with coming to the store itself.
Podcast
A Podcast concept I created to add an interactive layer of marketing and informative action to my brand. My audience for this piece was women who enjoy listening to podcasts, and may draw inspiration from notable guests speaking on the platform. For this episode, I wrote a script involving Ashley Graham, a veteran super model who has worked with several designers and has always focused on advocating for body positivity within fashion, asking her several questions surrounding her personal shopping experience, the fashion industry, what she has learned from other women, and more. My purpose with this podcast is to verbally explain the deepened message behind my brand through the exploration of real-experiences shared by women everywhere. It serves as a platform to story tell in a more personal and intimate way growing audience engagement. My role in this podcast is to be both a host and listener for my guests, I expect to observe and listen while also facilitating reflection and inspiring change. The outcome from this podcast would be that listeners would recognize how relatable their experiences are to others, develop a deeper connection to my brand, and understand the necessary shifts in perceptions of the fashion industry.
Website
A brand website I created to fully serve as the central home for the brands messaging, products, information, and marketing. My audience for this piece is wide, catered towards all women who share the same emotional alignments and inspirations. My role in this piece is a curator, designing and implementing all aspects of PR tactics for my brand in order to increase awareness and engagement. I have a clear voice and vision that represents my brand overall. My purpose in this piece is to unify all points and purposes such as storytelling, education, creation of a community, personal experiences, awareness, and more, into one place. It is an immersive environment where viewers can engage with multiple aspects of my brand, its voice, and messaging. The outcome of this website would be for my brand to be established as different than other clothing brands, and encourage customers to trust and connect to the brand.